Classes taught by Giuseppe Caltabiano in Houston, TX

Instructor: Giuseppe Caltabiano

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Designing a Strategic Business Narrative for your Brand

Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. A strategic narrative centres on leaders’ ability to articulate a clear and compelling vision and strategy for the future of the organisation. Rather than focusing on the company’s products or services through a series of bullet points and clip art in a PowerPoint deck, a powerful strategic narrative...

All levels 18 and older

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