Brand Storytelling: Creating a Powerful Story
- All levels
- 18 and older
- $55
- Earn 550 reward points
- Price Lock Guarantee
- Online Class, Seattle, WA
- 2 hours
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Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story.
A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors.
In this workshop, you’ll learn how to connect with your audience and get them to believe in your story. In-class exercises will give you the frameworks and tools to hone in on the most compelling story for your specific business or organization.
You’ll walk away with a powerful brand story that you can start implementing right away on your website, your social media, your email marketing, and other channels.
Takeaways:
Preparation:
This workshop is open to anyone who needs to do a better job of telling their brand story, including startups, established businesses, nonprofits, and community organizations. Students will gain the most if they come with a good understanding of their ideal customers, competitive position, long-term vision for their brand, and current challenges with their marketing and messaging.
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
Students who took the Brand Storytelling: Creating a Powerful Story class had overwhelmingly positive feedback about the course and the instructor, Phat. They described the class as "absolutely brilliant" and felt that they had learned everything they needed to know about brand storytelling and more. They emphasized that the teacher gave great presentations with relevant examples, which helped them understand the concepts better. Students did mention that movie trivia during the class was enjoyable and added a fun element to the learning experience. Overall, the students walked away from the class with a strong understanding of brand storytelling and felt that their money was well-spent. They praised Phat as an excellent teacher who taught them everything they needed to know and appreciated the practical examples that were shared. Direct quotes: - "Phat is an excellent teacher, he gave great presentations with great examples and really taught me everything i needed to know and way more." - "So worth every penny maybe 10 X's the amount." - "Enjoyed the class. Very good teacher."
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At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.
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This school has been carefully vetted by CourseHorse and is a verified Seattle educator.
General Assembly
Online
Online Class
Seattle, Washington Online
Online Class
Seattle, Washington
Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.
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