Learn advanced marketing strategies and tactics in Seattle's Professional Marketing class, where participants can gain practical skills in digital advertising, social media marketing, and content creation.
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General Assembly @ 1218 Third Ave, Seattle, WA
Service Design is a well established, yet often misunderstood discipline that focuses on the development of solutions with consideration to all channels and touchpoints from both a user and organisational perspective. It’s a growing industry, and now that we can clearly see the value of a better designed service the industry will continue to accelerate. Many companies are going through a shift from being a product-led organisation to a service-led...
The right words matter. Especially when it comes to something complex such as technology. The right words can help potential investors understand the technical details, it can convince people to download an app, and even persuade parents to finally get an iPhone. Being able to define and describe your brand’s mission, product or service in a few short sentences is a necessity. Whether you’re trying to explain how technology works or create...
General Assembly @ 1218 Third Ave, Seattle, WA
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
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Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Professional Private Group EventsDue to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
General Assembly @ 1218 Third Ave, Seattle, WA
Strategy with Purpose: How to Build Better Products Leveraging Mission and Purpose Customer-back. Check. Data-driven. Check. But what if there is something else that is needed for a great product strategy? In this two-hour workshop, by Product Manager Instructor - Terri Eccles, learn how a clear purpose and mission at the core of your product strategy can: Create a differentiated and compelling brand & value proposition Help focus and prioritize...
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. More and more people are leaving the world of 9 to 5 jobs to go freelance or run their own business. But it takes more than a leap of faith to make the transition successful. Whatever...
Most human beings tend to avoid conflict…have you noticed? Workplace conflict and tension are inevitable; when working closely with others, we often face tricky conversations on a range of topics, be it mental health, performance, burnout, promotion or bad management. Research in the UK has found that more than 51% of workers have to deal with a difficult conversation at work at least once a month or more (Chartered Management Institute report)....
General Assembly @ Online Class, Seattle, WA
This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. There is little to no financial education or information around money in our education system. It isn’t until we start earning we ask questions such as: What is money? How to save?...
Looking to run workshops for your team? Learn what differentiates the good, the bad and the ugly of workshop facilitation in this practical session. Are you a functional expert - in a domain such as design, marketing, HR or technology - and find that you need to facilitate workshops as part of your role so that your stakeholders or clients can collaborate or provide input? And if so, how confident do you feel about your ability to amplify your functional...
Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing...
Ethics by Design Series: Democracy, Privacy & Technology Western democracies are under new pressures from digital technologies. Whereas before, the internet was seen as an exciting new platform to increase political engagement, encourage the participation of previously underrepresented groups, and improve innovation, now we understand that new forms of communication have created new arenas of power. This workshop will focus on the way that...
Do you feel like you can negotiate? Are you confident to ask for what you deserve? “Negotiation” was one of the most searched terms in the UK in 2019, peaking January - March, in line with the traditional corporate pay and bonus reviews. Coincidence? We think not! Whether we are bargaining at the market, pitching our business or asking for a pay rise, our negotiation skills need to hit the mark and most importantly, drive successful results....
General Assembly @ Online Class, Seattle, WA
Understanding the Stack: A Non-Programmer's Guide to Web and Mobile Programming This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently...
Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step on the path to confident self-expression. This workshop will explore the difference between story and...
Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing science, including foundational branding laws, notions of distinctiveness...
See3D @ 827 NW 106th St, Seattle, WA
Build on your SketchUp skills by learning more about modeling more complex spaces, creating new materials, editing components, and more about extensions to expand SketchUp's functionality. Pre-Requisite: To register for these classes, the students are requested to be fairly competent in the material covered in the Beginning class.
Lean Kanban Inc. @ 200 1st Ave West, Seattle, WA
Organizations worldwide who have been developing their business agility for certain time often request that a qualified expert reviews their practices, culture and business outcomes, and determines their maturity level. A KMM Lead Appraiser performs such evaluations and, in addition, suggests improvements that drive organization’s capabilities even further. Learning objectives How to evaluate depth of Kanban implementation How to evaluate...
Lean Kanban Inc. @ 200 1st Ave West, Seattle, WA
This course will teach coaching tools and techniques to be successful leading significant evolutionary change initiatives with a goal of achieving Maturity Level 2 or Maturity Level 3 at an enterprise scale. This 2-day class offers an abridged version of the Kanban Coaching Professional (KCP) Masterclass and is specifically designed to augment the 3-day Kanban Maturity Model class. Learning objectives Understand Social Contextual Mapping...
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