General Assembly Classes, Atlanta

WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this class, you’ll walk through the basics of getting your site live quickly and discover various free templates as well as premium resources that require little to no coding skills and will have your site looking polished...

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's...

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic...

Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop's basic capabilities and use tools and techniques to edit images and create visual design mock-ups - no design experience required! This bootcamp will help students visualize products...

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence....

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas...

Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get...

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon...

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive...

For thought leaders with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of launching your podcast. You'll learn the importance of well-planned...

Imagine that you have a spreadsheet containing every data point about your customers — their preferences, their web browsing behavior, the products they’ve bought. What would you do with all that information? When you know SQL, you can slice and dice that data any way you want, providing critical insights that drive business strategy. SQL provides...

Are you a creative or entrepreneur that wishes you could speak tech with your web development team? Maybe you wish you could code a bit yourself? Programming for Non-Programmers is workshop series at General Assembly designed to help non-programmers communicate more efficiently with developers or to help aspiring developers get started. Session I:...

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused...

HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done. This one day workshop is the quickest way to get started...

If you know the basics of Microsoft Excel and want to take your knowledge to the next level, then this hands-on bootcamp is for you. Whether you are in business, management, or simply interested in getting more organized, this Excel bootcamp will cover the tools and functions you need to automate or enhance the way you analyze and restructure your...