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Marketing Classes
Atlanta
Learn the art of digital marketing and social media advertising in Atlanta, with classes covering topics such as SEO, content creation, and data analytics.
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Instagram for Business
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Instagram is one of the hottest apps out there and just waiting for your business to take advantage — its user base is massive and highly motivated to buy. But how do you acquire followers? And how do you convert those followers into buyers? This class is ideal for people who are ready to take their basic Instagram strategy to the next level. It's perfect for professionals who are already well-versed on Instagram including: community managers,...
Facebook + Instagram Advertising
General Assembly @ Online Class Livestream, Atlanta, GA
Paid Social for the Win: Facebook + Instagram Advertising Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus...
Mission Driven Storytelling: Make the Most Impact
Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful digital stories out there today, and learn free resources for how you can easily and affordably design...
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Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
Facebook Advertising for the Win
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of...
SEO Training for Startup & Beginners
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this workshop for: Entrepreneurs and Business Owners who would like to drive...
Brand Strategy Workshop
General Assembly @ Online Class Livestream, Atlanta, GA
Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...
LinkedIn Marketing and Optimization for Consultants
If you’re a consultant, LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling your company. During this class, you’ll discover how to effectively utilize...
Intro to Content Strategy
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive)...
Personal Branding Workshop
General Assembly @ Online Class Livestream, Atlanta, GA
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
Master Your Market Course
Axium Academy @ 186 Northside Dr SW, Atlanta, GA
At Axium Academy, we want you to have all the preparation you need in order to launch, grow, and maintain a successful business. We’ll train you how to create and implement effective marketing strategies so you can earn the revenue you deserve. You’ll be learning these strategies directly from the CEO of a multi-million dollar company so we KNOW it works.
All levels
18 and older
Business Metrics Fundamentals
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven...
Branding 101: How To Build a Brand Customers Love
Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing science, including foundational branding laws, notions of distinctiveness...
Email Marketing Essentials
General Assembly @ Online Class Livestream, Atlanta, GA
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize...
Founder Bootcamp: Stages of the Startup
Join us for a half-day workshop where we will introduce founder's to the methodology of startup development, Come hear industry experts speak on a variety of topics including customer discovery, go-to-market strategy, legal issues, and raising capital. This bootcamp event is a part of Startup Atlanta's larger Diversity & Inclusion commitment which addresses pain point areas we found after surveying underrepresented entrepreneurs. Lunch, snacks,...
Introduction to SEO
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Search Engine Optimization (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what...
SEO Writing for Copywriters
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
This class is ideal for the copywriter who’s looking to learn SEO best practices and find ways of incorporating these strategies into their writing process. In this class, we’ll get to know each other through guided discussion and collaboration. We’ll also talk about similarities and differences to other types of copywriting as well as how SEO practices can be used regardless of the medium or purpose of your content. The primary focus...
Marketing Automation: Email Effectiveness Workshop
With budgets being squeezed and paid ad engagement on the decline, email marketing is one of the most effective channels for marketing your business today. While newsletters have their place, the smartest companies are harnessing the power of automation. Timely, personalized, and super-relevant emails that get opened, read, and clicked – driving better results for your business. We’ll go deeper into exactly what automation is and show you different...
Digital Marketing Crash Course
General Assembly @ Online Class Livestream, Atlanta, GA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity...
Introduction to Digital Marketing
Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn...
Paramount Inspection Course
Axium Academy @ 6040 Dawson Blvd , Norcross, GA
5 Day Inspection and Marketing Course, taught live. We will teach you the InterNACHI Standards of Practice, the Axium Academy Standards of Practice, marketing strategy, business strategy, and give you live field training so you can practice home inspecting at a real house. Want to be the best of the best? This is the course for you.
All levels
18 and older
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