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General Assembly
Upcoming Classes in Los Angeles
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Voice Interaction Design
As voice experiences become more ubiquitous, stay relevant by learning how to design for voice-first interactions. Voice User Interfaces (VUIs) are gaining adoption worldwide and their momentum has just started. As a designer, you need to know how to design voice user interfaces. Learn the core concepts for designing a voice experience and create your own in this interactive workshop. Takeaways Practice the design thinking methods and strategies...
Psychology of Succeeding at Sales
General Assembly @ 360 E 2nd St, Los Angeles, CA
The Psychology of Succeeding at Sales: How to Sell Anything to Anyone Whether you are a one-person working crew or the SVP of Sales for a large corporation, there will be take-aways from this class. Is selling your main priority—or perhaps you are a software engineer who loathes the idea of a sales call, but you have to? We’ll discuss strategies for both extroverts and introverts. Do you have a sales process? If not—you need one. If you’re...
Clicks to Cash: Fashion E-commerce 101
General Assembly @ 1520 2nd St, Santa Monica, CA
If you’re determined to break into the world of fashion e-commerce, there’s so much advice and noise out there that it can be difficult to know where to begin. How should you lay out photos? How many sale items encourage the most purchasing? Should your site have a blog? How should you budget the building of your website? In this class for emerging entrepreneurs in the fashion industry, you’ll learn how to create and run your very own e-commerce...
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The Art of Pitching and Succeeding at Sales
General Assembly @ 9200 Sunset Blvd , West Hollywood, CA
So your startup doesn't have any money for a fancy ad campaign or a seasoned sales exec. You can barely keep the lights on as it is. But you know that your product is amazing, and if only your clients knew about you, you would be raking in the dollars. For a struggling start up like yours, there is only one way to make that happen. Pick up the phone. Cold calling is a deeply psychological exercise. Why is cold calling so hard? What do you feel when...
Intro to SQL
General Assembly @ 1520 2nd St, Santa Monica, CA
SQL is a powerful but simple programming language used to communicate with databases and a standard across most online applications. Knowing SQL allows you to gather, analyze and process data from any database you have access to. This online class is meant for beginners. You’ll learn basic SQL queries needed to collect data from a database, even if it lives in different places and analyze the data to find the answers you’re looking for. Takeaways:...
Find Your True Calling: Supercharge Your Career
General Assembly @ 360 E 2nd St, Los Angeles, CA
According to a Gallup poll, an alarming 70% of Americans either hate their jobs or are completely disengaged. Are you one of them? Do you find yourself dreading work, hating your boss, feeling totally uninspired, but unsure what to do next? Executive Coach Hamilton Chan will help you explore strategies to finding your true calling so that you can enjoy your career and live the lifestyle you crave. A Harvard College and Harvard Law grad, and a former...
The Write Stuff II: Say Bye Bye to Writer's Block
General Assembly @ 1520 2nd St, Santa Monica, CA
Long form content is STILL ALIVE and well. Despite shorter attention spans, snaps and the rise of Facebook "live", blogs not only help you educate your readers--they are still the most powerful form of content for search. Writing isn't so much about coming up with clever topics or appealing to short attention spans as much as it is about INTRIGUING your reader and creating valuable content. What is valuable content? We'll uncover that PLUS help...
Wine | Learn | Build
General Assembly @ 1520 2nd St, Santa Monica, CA
Come have a fun night of socializing, drinking wine and coding! Kinda like Wine & Paint - just without the mess. Bring a friend and kickoff your night with a happy hour were you make something! During this fun, interactive experience you will use HTML, CSS, and Javascript to build a beautiful website to share with clients, add to your portfolio, or use as a tool in your job search. Whatever the reason, you'll have fun building a...
Wordpress Fundamentals 101
General Assembly @ 1520 2nd St, Santa Monica, CA
WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this class, you will learn about the basics of what WordPress is, such as what is the difference between WordPress.com and WordPress.org? And which should you get started with in order to build your website? You will also learn about the technical requirements you'll need to get your website online, such as how to...
Advanced Wordpress Workshop
General Assembly @ 360 E 2nd St, Los Angeles, CA
WordPress powers one-third of the world's websites, and it's no surprise -- it's user-friendly and in active development, which means it's always improving. Its users benefit from thousands of themes and plugins, and Wordpress serves the needs of individuals, non-profits, businesses and governments world-wide. However, while WordPress makes it easy to get started, publish content, install a template and use plugins, it doesn't mean its limits are...
Happiness In The Real World - In The Midst Of Chaos
General Assembly @ 1520 2nd St, Santa Monica, CA
This class will talk about the nature of happiness: what it is, how we can have more of it in our lives, and how we can avoid happiness-saboteurs, those common behaviors and ways of thinking that detract from our overall levels of well-being. Incorporating the latest happiness research, we will do in-class written exercises that will help participants 1) feel happier, 2) think deeply about their current lives, and 3) brainstorm...
How to Start Your Own Side Business
General Assembly @ 360 E 2nd St, Los Angeles, CA
You’re fed up with your job, can’t stand your boss and dream of running your own business. Contrary to the popular rhetoric that says, “quit your day job, start a business and travel the world”, the smartest thing you could do is keep your job and start a business on the side. Some of the best businesses started this way. Join other multi-passionate creative professionals for an information-packed class designed to give you a thorough overview...
Intro to Pricing Strategy
General Assembly @ 1520 2nd St, Santa Monica, CA
Pricing is much more than setting a price. Pricing is one of the most powerful tools an entrepreneur, startup founder and business leader has to grow their company. For the average company a 1% price improvement will create up to 4x impact on profitability versus a 1% increase in volume. Unfortunately, many of the best companies are better at creating value than getting the value they deliver for their innovation and creativity. The reason? Pricing...
Speak Up: Using Improv to Succeed in Business
General Assembly @ Online Classroom, Los Angeles, CA
Utilizing the techniques and exercises of improv can dramatically strengthen your ability to communicate clearly and dynamically, collaborate more efficiently, and increase your creativity. In this workshop, you’ll learn to accelerate your confidence, spontaneity, leadership qualities, and much more with an introduction to improv skills. This workshop is ideal for entrepreneurs, startup teams, or anyone who wants to increase their confidence, networking...
Content Strategy 101
General Assembly @ Online Classroom, Los Angeles, CA
There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals. Learn the basics of content strategy in the context...
Digital Marketing 101
General Assembly @ 1520 2nd St, Santa Monica, CA
This 2-hour deep-dive will take a holistic look at digital marketing, covering many of the essential digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses. We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in. Students should...
Career Clarity Fundamentals: Tackle Career Indecision
General Assembly @ Online Classroom, Los Angeles, CA
So you’ve decided on a career change, and you’re thinking “what next?”. Chances are you’ve done a Google search on different career paths and you may have scrolled through thousands of career options and pages of articles and advice. To add to the confusion, there are now over 10,000 job openings posted on LinkedIn that you’re reading through without clarity on what you really want. Ironically, the more options there are, the more likely...
The Write Stuff: Creating Blog Content
General Assembly @ 1520 2nd St, Santa Monica, CA
The Write Stuff: Creating Blog Content that Connects and Converts Whether you are brand new to blogging OR looking to fine tune your voice, this workshop will inspire you to stretch your writing skills, strategically build your online presence, connect with your audience AND achieve results whether that be guest posting opportunities, increased traffic, sales, or simply having a creative outlet. Define what’s your blogging style: Get an overview...
How To Get Better At Everything (Especially Design)
General Assembly @ 1933 S Broadway, Los Angeles, CA
Design process is the cornerstone of great design work. Process is the cornerstone of all great work. Students will learn about the different steps in the design process and will explore how those correlate with the decisions we make everyday. We will also explore different problem solving and decision making techniques and how to apply them to design, work and life in general. Whether you are just getting your toes wet or want to master your craft...
Intro to Building PySpark Applications Bootcamp
General Assembly @ 1933 S Broadway, Los Angeles, CA
The advent of ubiquitous mobile devices and increasing number of users joining online everyday, the age of Big Data is upon us. While the term Big Data is widely used, there are lots of misconceptions about it. Businesses today have a need to collect, store, analyze and visualize data in ways they haven't done so before. It's important to learn and stay relevant in this evolving stream of changes. We will begin with an introduction to the emerging...
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