Build real digital marketing skills you can actually use to create campaigns that attract attention, spark engagement, and drive conversions. This program walks you through the essentials of SEO, social media marketing, paid advertising, and analytics so you can make smart, data-driven decisions that improve results for any organization. Whether you’re running your own business or looking to break into marketing, you’ll get hands-on experience managing social media campaigns, launching ads, and improving website visibility to bring in more traffic and engagement.
You’ll also learn how to plan and run marketing campaigns across multiple channels, combining SEO, social media, paid search, email marketing, and content marketing into one cohesive strategy. Along the way, you’ll use tools like Google Analytics to track performance, understand what’s working, and build reports that guide better decisions. With real-world projects and flexible, self-paced learning, you’ll build a solid digital marketing portfolio while sharpening your skills and growing your confidence as a marketer.
What You Will Learn
- Track and analyze website performance through reporting and metrics
- Achieve strong return on investment using paid search advertising
- Market your business across leading social media platforms
- Perform keyword research using tools such as Semrush
- Improve organic search rankings for your website
- Optimize landing pages to increase conversions
- Plan and execute effective email marketing campaigns
This program is available for 450 days. You can choose when to start your access period. Once you activate, you will have 450 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
