Internet Marketing Series
- All levels
- 18 and older
- $229
- Earn 2,290 reward points
- ELAC Virtual Classroom
- 12 hours over 4 sessions
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Save money by signing up for all 4 internet marketing classes at once (each class has a $20 material fee). Receive an electronic certificate after attending all four classes. Highly recommended for non-profit organizations, small business owners, job changers, those re-entering the workforce, and anyone who wants to upgrade their resume.
Introduction to Internet Marketing Methods
Learn the nine steps professionals use to market any business or organization online. For beginners and others looking to improve, we'll cover the most popular online tactics from SEO, advertising, social media, channels, affiliates, e-commerce, content marketing, and the #1 marketing approach recommended by Google and others. This course will help you get started and take your marketing up a level, help you learn how to do-it-yourself or hire and manage an agency do the work for you. $20 material fee for workbook and one-year online membership to website articles, class downloads, and instructor discussion group.
Marketing with Facebook and Social Media
Learn how to use Facebook, Twitter, Instagram, and social media sites to market just about anything from businesses and non-profits to books and bands! Discover how Likes, follows, shares, and comments affect your organic marketing and how to use paid advertising. Find out the audience demographics for the most popular social media sites, and learn about tools like RSS that professionals use to automate their social media marketing. $20 material fee for workbook and one-year online membership to website articles, class downloads, and instructor discussion group.
Search Engine, Google Ads, Email, and Ecommerce Marketing
We'll explore Search Engine Optimization (SEO) and Google Ads to help drive traffic to your site, how to find and use keywords, and why a landing page is valuable. Gain insight into why you should be using email marketing, what makes a successful opt-in newsletter, and how you can build one for pennies. Find out what the best e-commerce sites are for selling and your options. We'll compare search, social media, and email opt-in so you can understand what each offers for your online marketing. $20 material fee for workbook and one-year online membership to website articles, class downloads, and instructor discussion group.
Blogging for Fun and Profit
Want to know why creators and marketers say a blog is the best type of website? Whether you want a website for personal or professional use, discover how a blog makes it easy to share your products, services, writing, pictures, and videos with family, friends, organizations, and customers. Find out the four most popular ways to use a blog to make money and how a blog makes your search and social media marketing easier! Topics include blogs for business, blog ads, blogs for marketing, and building blog communities. $20 material fee for workbook and one-year online membership to website articles, class downloads, and instructor discussion group.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
There are no refunds or transfers after a class begins. Requests to withdraw from a class or transfer to another Community Services class must be done 5 OR MORE DAYS prior to the first class meeting. There is a $15 service charge per class for each refund or transfer requested. If you enrolled in a class less than 5 days prior to the first class meeting, NO refunds will be given. There are no refunds or credits for absences and late registrations are not pro-rated. Missed class meetings may not be made up in another class.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
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