Successful Product Management

Discover the essential tools and proven techniques you need to effectively navigate and manage the increasingly complex product management landscape, enabling you to gain greater control over the diverse tasks and responsibilities involved in product management.

This dynamic seminar focuses on strategic planning and product portfolio development; the critical responsibilities of product managers; understanding and interpreting essential business reports; calculating break-even sales points; and integrating all elements through a case study examining product marketing plan development. You will apply these concepts to prepare and refine your own marketing plan for implementation.

How You Will Benefit:

• Develop marketing expertise and apply it effectively to excel in your product management role
• Establish clear priorities and manage the profitability and performance of your products or services
• Create effective working relationships with suppliers and with both external and internal business partners
• Master the financial dimensions of product management and decision-making
• Learn the essential components of an effective business plan and gain hands-on experience developing one

Who Should Attend:

Product managers, brand marketers, marketing directors, and those who work regularly with these professionals. Attendees should have accumulated at least two years of marketing experience in professional settings.

What You Will Cover:

• The benefits and value of implementing a comprehensive product management process
• Strategic frameworks and models that drive marketing success in competitive markets
• The key responsibilities and core tasks that define effective product management
• Critical business reports and the relationships essential to product success
• Managing the development and launch of new products or services
• Preparing and developing your comprehensive marketing plan