$650
Master keyword research, on-page and technical SEO, backlink strategy, and site audits to grow organic search visibility.
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Search engine optimization determines whether a business is found when someone searches for what it offers, and the mechanics are learnable rather than mysterious. This course starts with how search engines crawl, index, and rank content, then moves into keyword research using tools such as Semrush to find terms with genuine commercial intent, and competitive analysis to understand what is already ranking and why.
From there you work through on-page optimization including meta tags, internal linking, and sitemaps; content written for search intent at each stage of the buying journey; technical considerations such as site structure, rich snippets, and mobile performance; and off-page work including backlink strategy and content promotion. The course also covers YouTube and video SEO, and closes with full site audits so you can measure performance and identify what to fix next.
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