In this self-paced course, build a strong foundation in Search Engine Optimization and learn how to outperform competitors through guided lessons in keyword strategy, on-page optimization, and performance analysis. You will gain hands-on experience using Semrush, a leading tool for keyword research and competitive insight. This course delivers practical techniques to strengthen digital marketing skills and support career advancement.
What You Will Learn
- Learn how search engines operate and why SEO plays a critical role in business growth
- Conduct targeted keyword research with tools such as Semrush to identify high-value search opportunities
- Analyze competitors to understand their strategies and sharpen your own keyword focus
- Create SEO-focused content that aligns with user intent and the customer buying journey
- Apply on-page SEO practices, including optimizing meta tags, building sitemaps, and strengthening internal links
- Explore off-page SEO techniques such as backlink development and content promotion
- Design websites with SEO best practices in mind, including clear navigation, rich snippets, and mobile optimization
- Optimize video content for platforms like YouTube and perform SEO audits to measure results and guide improvements
Course Outline
Introduction to Search Engine Optimization
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What is search engine optimization
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Meet the search engines
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How search engines work
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SEO impact on businesses
Keyword Research
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What is a keyword
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The different types of keywords
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Examining the intent behind a keyword
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Understanding the progression of a search query
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Steps to keyword research
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How to find the best keywords to target
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How to discover your competitors' keywords
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Competitive keyword analysis
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Keyword research tools
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Keyword research lab
Competitive Analysis
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How to identify your competitors?
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What to analyze?
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How to use your competitive analysis for keyword targeting?
SEO Content
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What is SEO content
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Different types of SEO content
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Steps to creating SEO content
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How to factor in your customer buying journey when creating SEO content
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How to evaluate your competitors' content
On-Page Optimization
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What is on-page optimization
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Elements of on-page optimization
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How to optimize Meta data?
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The importance of sitemaps
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Examining the perfectly optimized web page
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On page optimization lab
Off-Page Optimization
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What is off-page optimization
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The role of backlinks
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Best practices for link building
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How to build internal site links
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How to get backlinks
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Strategies for achieving high ranking
Designing for SEO
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How to structure your website
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How to organize your web pages
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How to design your website navigation
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How to use rich snippets/structured data
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What are Meta robot tags
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How to use Meta robot tags
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What are 404 error pages
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Tips for creating 404 error pages
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What are 301 redirects
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How search engines handle 301 redirects
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The importance of canonicalization
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How to implement canonicalization
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How website speed influences your rankings and how to improve it
Mobile SEO
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Factors that influence Mobile SEO
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The importance of Mobile SEO
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A look at options for creating mobile friendly websites
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Characteristics of mobile websites
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Creating mobile focused content
Video Optimization
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Steps to YouTube Video Optimization
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Keyword Research for Video Optimization
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How to Optimize YouTube Videos
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Factors that Affect Your Video Ranking
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Types of Videos to Create
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How to Promote Your Videos
SEO Audit
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What is an SEO Audit?
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How to conduct an SEO Audit?
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Tools for conducting an SEO Audit
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SEO Audit Lab
Measuring & Reporting on SEO Success
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KPIs for Organic Search
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How to Report on SEO Progress
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Demystifying SEO Reports
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
