How To Do PR + Marketing + Gain Exposure


Course Details
$250 10 seats left
Start Date:

Sun, Jan 22, 6:00pm - 8:30pm Eastern Time

Live Online
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10
System Requirements:

You will need a reliable Internet connection as well as a computer or device with which you can access your virtual class. We recommend you arrive to class 5-10 minutes early to ensure you're able to set up your device and connection.

Class Delivery:

This class will be held via Zoom unless otherwise specified.

Teacher: Michelle Alleyne

What you'll learn in this fashion business class:

We began as a fierce downtown NYC boutique that dressed countless A-listers. We have our own Marketing/PR arm, in addition our instructor teaches at premier fashion institutions - Parsons, FIT, LIM, etc. Click here for bio.

Join us LIVE ON ZOOM for FIRST HAND knowledge on how to make yours or your client's business coveted by influencers & consumers!

ALWAYS current, relevant to ANY industry, not just fashion - you’ll learn:

The benefits of Write-ups:

1. What PR is today

2. How to maximize exposure

3. Leveraging write-ups for sales

4. Best mags/blogs/influencer/celebs to target

5. Write-ups vs advertising

How to get Write ups:

1. Reaching relevant editors & influencers

2. Press release writing/pitching

3. Leveraging Fashion Stylists

4. Press campaign implementation

5. Creating dynamic promo

Press Outreach

1. Building a power press list

2. Cold calling & networking

3. Publicists' job & fees

4. Editorial calendar & timelines

5. Leveraging social media

Spin Techniques

1. Attracting editors, celebs, influencers

2. Developing press worthy angles

3. Aligning with charities & events

4. Elevator pitching & sound bites

2 1/2-hours - Extremely thorough, great place to network, meet, and learn. SEE VIDEO DESCRIPTION.


    • NO recording devices permitted.  

    • Certificate of completion provided upon request.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Still have questions? Ask the community.

Refund Policy
Classes are non-refundable. Cancellations made at least 48 hours in advance of the class will be honored with a credit to reschedule the same class for a future session, valid for 60 days.  
Start Dates (1)
Start Date Time Teacher # Sessions Price
6:00pm - 8:30pm Eastern Time Michelle Alleyne 1 $250

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Questions about this class?
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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Ahmed
is there a certificate after class?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Ahmed, no.

Reviews of Classes at M SHOP (202)

(202 Reviews)
How To Do PR + Marketing + Gain Exposure
Reviewed by Pauline Matterson on 5/24/2021
Michelle provided me with concrete steps to take in my PR planning and for that I am thankful! As a small business, just starting out, there are many things on my to-do list. This course helped me to zero in on the most effective and important aspects of PR campaigns and has given me ways to organize, categorize and utilize my lists of contacts. I felt that Michelle truly understood my planned business and offered encouragement and suggestions tailored for my brand. I'm looking forward to creating a lot of buzz around my upcoming launch! Thank you Michelle and Coursehorse.
How To Do PR + Marketing + Gain Exposure
Reviewed by jasmyne s. on 9/22/2017
Michelle is a gem! Great workshop experience, very insightful.
How To Do PR + Marketing + Gain Exposure
Reviewed by Anonymous on 4/26/2016
I am almost a beginner about PR, and I really loved this class. Michelle is really good adviser and I could get many useful informations that I can try. She also is a nice person who can hear everyones opinion and question equally and very carefully.
How To Do PR + Marketing + Gain Exposure
Reviewed by Margarita Z. on 3/14/2016
Definitely I will recommend to friends: a lot of valuable information Margarita Z
How To Do PR + Marketing + Gain Exposure
Reviewed by Anica B. on 2/1/2016
It was great! Super helpful!
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School: M SHOP


We’re a One Stop Shop to Help Start Your Fashion Company® & Grow it Globally, Sustainably.

We'll assist with every step from concept to customer. Pioneers of helping designers help themselves, our founder alone has numerous years experience in EVERY aspect of the fashion industry...

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