Classes taught by Jacob Hkeik in Boston, MA

Instructor: Jacob Hkeik

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Product Marketing Fundamentals

General Assembly @ 125 Summer St, Boston, MA

This interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies. We'll cover: Market and User Research (Quantitative and Qualitative) Product Positioning Launch Plan and Strategy Post-Launch Surveys / Feedback Loops User Engagement...

Beginner 18 and older

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$55

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