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General Assembly
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General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Web Development Basics - Online
Get a handle on programming fundamentals and development tools that can be used across all programming languages to set yourself up for success before getting started in web development or working with developers. You’ll get acquainted with the tools, resources, and fundamental skills that can help you get started in any programming language. You’ll learn to explain how data is manipulated and sent across the internet as you build Ruby scripts...
What is Sketch?
About This Class Learn how to diversify your skills and stay current into todays visual work world Learn how to better communicate your ideas through sketching and diagramming Discover your personal sketch style and how to make it work for you Prereqs & Preparation This workshop is taken completely online. We will provide login information and a link to the platform. You will need a computer, a strong internet connection, and an open mind...
Intro to Mobile Application Development (Online)
What is your favorite mobile app? Are you a huge fan of Candy Crush? Want to develop your own game app one day? Building a mobile app is not that far away! Join us for "Intro to Mobile App Development", we’ll cover all the core aspects of what it takes to develop a successful mobile application. You’ll come away with deeper appreciation of mobile app ecosystems, design best practices, development workflow, and prototyping tools. We’ll also...
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Intro to UX (Online)
User experience is the key to making a product truly great. No amount of advanced technology or beautiful design will matter if the experience of using your website or application isn’t simple, intuitive, and enjoyable. To build that, you must first learn to understand your customers and what they need. This class will take you through the principles of UX (User Experience) - including both research and design - using a practical, hands-on approach....
Introduction to Digital Marketing (Online)
In the always-on, always connected world the demand for digital marketing skills is greater than ever. Are you curious what digital marketing channels currently look like? Do you want to learn how marketers are engaging with their audiences? Are you considering a jump into the world of digital marketing and want to learn what it entails? Maybe you just want to get your head around the marketing jargon to determine how and where your business fits...
Product Management 1-Day Fundamentals Course
You’re full of ideas, but how do you know which are worth pursuing? Enter product management. Discover the basics of product development, product strategy, the product life cycle, and many more fundamental product management concepts in this course. You’ll learn how to conduct market research, apply best practices when analyzing user interviewers, and explore how PMs prioritize features for users and how the different types of minimum viable...
How to Run a Damn Good Website Project
Creating good websites is hard. However, as a designer, marketer, project manager or business owner, knowing how to do it well can be an absolute game-changer. Whether you’re making one for yourself, for your company or for a client, planning, designing and launching a new website can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than having a website you made ‘go live’ and watching people...
Intro to Figma Workshop
This workshop introduces Figma, a collaborative interface design tool. You’ll build on your digital design skills and learn how to use styles, components, responsive design features, prototyping tools, and live preview - all within Figma itself. Figma is made for collaboration, so we’ll also learn how to build team libraries that can be shared across documents and team members. Takeaways Confidence in your ability to use Figma as an...
Practical Resilience Strategies to Thrive at Work
Resilience is the essential psychological strength to deal with stress, setbacks, crises and an array of hardships that confront us in life. When life feels unstable and chaotic, resilience is the key skill that enables us to continue with everyday tasks, remain balanced, and bounce back quickly from hard times, both personally and professionally. Using interactive activities and real-life case studies, you will learn practical and science-backed...
Sketching for UX
Being responsible for imagining, designing, or communicating digital product ideas and user experiences is no easy feat. Learning how to turn complex concepts into simple visual forms can help you evaluate ideas, products, and features quickly and effectively, before you jump into expensive pixels and code. This workshop will cover how to weed out bad ideas before they progress while pursuing ones that are stickier, more engaging, and ultimately...
Leading Tech Teams: A How-to Guide For The Non-tech
Leading Tech Teams: A How-to Guide For The Non-technical Does the world of tech have you feeling overwhelmed? Do you feel you're spinning your wheels with a team, and not able to inspire or motivate them as you'd like? Perfect for startup founders, non technical product managers, or those wanting to move into that space; this workshop will go through the soft skills and hard skills you need to engage a technical team in building great products....
Introduction to R
General Assembly @ 509 7th St NW, Washington, DC
Data collection by services and organisations is everywhere around us. And someone needs to organise or "wrangle" this data for businesses to make data-driven decisions to improve the customer experience. R, an open-source, dedicated statistical language will help you clean, analyse and graph data into meaningful formats for analysis and insight, irrespective of your industry and background. This workshop will demonstrate common data wrangling steps...
Psychology & Copywriting: Web Content That Converts
Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step? Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make...
Understand Your Customers with Jobs to Be Done Theory
We all have many different jobs to do in our lifetime. Some jobs we hire people to do (provide career guidance), some jobs we hire a product to do (keep us entertained while waiting in line), some jobs we need done at unpredictable times (someone to cut your hair before an interview). If the person or the product does the job well, then chances are you'll return to them again the next time you need that job done. Since the early 2010s, the "Jobs...
Storytelling for Non-Profits and Social Enterprise
Storytelling in business is all the rage these days. But it’s been around since one man bragged to another about the woolly mammoth that got away. Successful NPOs have weaved stories into traditional marketing and fundraising campaigns for almost as long because the right story: Grabs attention faster, and holds it Builds trust and credibility Taps into people’s emotions Influences and drive decisions However, if you’re like many...
Hack an SEO Plan in 90 Mins
The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it. This is a practical, hands-on session in which you will create an SEO plan for your business. Class schedule: Keyword research Define your audience Research content ideas and develop SEO-focused...
Content Creation: Creating Content that Connects
Content Creation Workshop: Creating Content that Connects Content is all around us. It's the posts we see on Instagram, the videos we watch on YouTube, the photos we see on websites, the words we read in an email, article or blog post... These days there's a lot of focus on social media, different platforms and various forms of technology, but understanding how to create content that connects with your target market is the foundation that allows...
Marketing Automation: Email Effectiveness Workshop
Did you know that 29% of marketers rate email marketing as the most effective marketing channel? With budgets being squeezed and paid ad engagement on the decline, email marketing is one of the most effective channels for marketing your business today. While newsletters have their place, the smartest companies are harnessing the power of automation. Timely, personalised, and super-relevant emails that get opened, read, and clicked – these eventually...
Introduction to UX Writing
Often considered design’s unicorn skill, UX writing is the art of designing with words to engage users as they navigate apps and digital products. Good copy enables users to have optimal interactions with the products, thereby elevating the user experience. As products go global, there is a greater focus on designing an inclusive and accessible product for anyone and everyone. Gain an understanding of why localisation matters, why we should design...
How to Create Amazing Presentations in 90 Minutes
Whether you use Powerpoint, Keynote, Sli.do or anything else, the principles of a killer slide deck are the same. Learn top tips to make your presentations pop in this 90min online class! Learn from someone who designs decks for Spotify, Agencies around Aus, Startups pitching for money and most importantly, GA! This rapid 90 minute class will take you through the basics of amazing slide design with simple design principles and easy to follow steps...
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