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General Assembly
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General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Managing Mental Health: In the Workplace & Beyond
We may have heard the statistics that 1 in 6 people experience mental health problems, but how many of us really know how to respond to support someone in need or be proactive in changing these statistics? If you want to make a positive impact on the mental health of your workplace and community, join Mental Health First Aid trainer and coach, Charlotte Wiseman, for this interactive class and learn skills to look after your own wellbeing...
Statistics 101
The amount of data generated in the world continues to accelerate, and with it, the opportunity to analyse this data to manage businesses better, design better products, and much more. But this raises many important questions, like how much data do we need to answer the questions we’ve posed? How do we know that the conclusions we have drawn are actually valid? How do we display these conclusions in a meaningful and useful way? The answers to these...
Mastering Presentations
General Assembly @ Online Class Livestream, Online, MA
In this overview, we will explore how you are communicating and how that is enhancing or taking away from your effectiveness. We will do this by engaging in fun and interactive exercises that will make you feel more aware, concise, clear and confident in how you are communicating. Takeaways Behavioral skills - physical communication behaviors that support engagement, credible presence, and elimination of nervousness and distracting idiosyncrasies...
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B2B Digital Marketing Strategies
As a B2B marketer, you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll out digital marketing to the business? You will understand how to: Use digital marketing at different...
Bringing Ideas to Life With Adobe InDesign
Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This class is designed to get you up and running with Adobe InDesign in one evening. The focus will be on step-by-step instruction...
Podcasting Workshop
For thought leaders with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of launching your podcast. You'll learn the importance of well-planned launch, as well as the keys to recording a professional sounding episode. Additionally, we'll...
LinkedIn: Business Marketing Essentials
General Assembly @ Online Class
The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon. This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimise your efforts and grow your business using LinkedIn’s marketing platform....
Predictive Analytics Fundamentals
Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future. Organizations are turning to predictive analytics to help solve difficult problems and uncover new opportunities. Some of the most common uses of predictive analytics...
Thinking Strategically About Data Workshop
The ability to manage vast amounts of data is crucial to a company's strategic success yet most data analysts time is spent on data preparation and wrangling. This means the data's true value and influence is either hidden, trapped or at best undercooked. To release the full potential of data requires strategic thinking and action but while there are plenty of avenues to learn about the operational aspects of working with data, very few touch on...
Getting Started with Google Data Studio
It's the goal of every marketer and analyst - spend less time in spreadsheets and more time developing actionable insights. Enter Google's Data Studio. Google Data Studio is a free tool for creating custom and easy-to-understand dashboards and generating useful and beautiful reports and insights for simple sharing and collaborating in teams. For those who feel overwhelmed by data, uninspired by reporting and frustrated by a lack of insight, this...
Design Thinking Crash Course
Using design thinking methods developed by David Kelly at the Stanford d.School, learn how to make faster, better design decisions by putting the customer first. Design Thinking is based on a series of Steps: Empathy, Definition, Ideation, Prototyping and Testing. And a set of Mindsets: Human Centered, Bias Towards Action, Show Don't Tell, Radical Collaboration, Culture of Prototyping and Mindful of Process. We will touch on each of these during...
Social Selling in the Age of E-Commerce
The lines are blurring between Social Media and E-commerce – hence the term Social Commerce! This short masterclass will equip you with all the fundamentals of how businesses and brands are driving social commerce to grow their influence and gain a strategic advantage in the post covid world. If you are new to the fast evolving world of Social Commerce, this class will be the perfect starting point to figure out where to begin and to get inspiration...
Introduction to Adobe Illustrator
Bring your creative ideas to life with Adobe Illustrator, the industry-standard vector graphics software, used by designers and illustrators who want to create digital graphics, logos, illustrations, and original typography. The focus will be on step-by-step instruction leading participants through the most important tools and concepts in Illustrator. Takeaways Creating illustrative artwork for web and print Creating custom typography and logos...
Product Marketing Fundamentals
A great product will almost never receive the recognition it deserves without a solid product marketing strategy. What can you do to launch a product successfully? Suited for small business owners, marketers looking to expand their knowledge or anyone interested in learning more, this interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage...
Business Metrics Fundamentals
General Assembly @ Online Class, Seattle, WA
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, ROI-based business case creation and...
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Intro to Agile and Scrum
Originally designed for software development, Scrum is becoming one of the most popular ways to organize a project today. In this class, we'll define Agile and Scrum and explore the rise of Agile and how Scrum fits within the Agile principles. Using real world examples and a practice exercise, we'll then review how Scrum works and what makes Scrum so powerful for delivering higher quality products in much less time and with happier teams....
Content Strategy 101
There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals. Learn the basics of content strategy in the context...
Solopreneurship 101: From Full-time Work to Freelance
Solopreneurship 101: How to Make the Transition From Full-time Work to Freelance More and more people are leaving the world of 9 to 5 jobs to go freelance or run their own business. But it takes more than a leap of faith to make the transition successful. Whatever you're transitioning into, this class will help you learn how to make the transition as smooth as possible. From preparing to leave full-time work to thriving in your new career, it...
Creating Video Content On A Budget
Are you new to video making or do you want to learn some new creative production tips? This introductory video class looks at essential video equipment as well as more advanced concepts. You will receive expert advice on techniques that can be applied to existing or future video projects. Online video is a must have for marketing. This class is ideal for any brands or businesses who want to improved their video production on a budget. Below are...
How to Survive and Outsmart Facebook & IG Algorithms
How to Survive and Outsmart Facebook & Instagram Algorithms There are more than 100 million active businesses on Facebook and Instagram all vying for a chance to grab customers’ attention with a post, video, or comment. This is a lot of competition, which makes it extremely difficult for your posts the standout. This impossible challenge somehow became more difficult when Facebook and Instagram announced big changes to their algorithms that...
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