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General Assembly
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General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Create a Content Marketing Strategy in One Day
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach. So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing...
Facebook Advertising Bootcamp
To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn...
Agile Project Management Bootcamp
Agile is a style of project management that has gained popularity in recent years due to its ability to uncover and remedy client expectations early as and deal with an evolving scope of work. In this one-day bootcamp you will take a deep dive into best practises and discuss the real world application of the agile method. This is a brilliant opportunity to understand the tried and tested concepts as the hands-on workshop will cover agile principles...
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Design Thinking Bootcamp
In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by design thinking professionals that live and breathe in this space. Together we'll explore how human-centered design can help develop innovative solutions for the complex challenges we face as business people, non-profit...
Google Ads Full Day Workshop
Acquiring new customers is one of the most important challenges for any business. Enter; Google Ads. Done correctly, Google Ads can be an excellent platform for growth, but if you’re not doing it correctly, you can quickly say goodbye to your marketing budget. Yikes! In this hands on workshop, you’ll walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise spending while avoiding throwing your...
SQL Bootcamp: Learning the Language
SQL is a powerful language, and tool, for data analysis and data handling. In this bootcamp, you’ll dive deep into SQL syntax and database structures, while applying your new SQL skills to address business problems. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence. Takeaways: Understand SQL vocabulary such as tables, schema, functions and JOINS Understand the differences between...
LinkedIn Profiles (Online)
Creating a compelling LinkedIn profile is an essential step to advancing your career, whether you are in the midst of a job search or you're thinking of a move in the future. Learn how to leverage LinkedIn to focus on where you are going, not where you've been. Takeaways Crafting an impressive Summary Describing your experience SEO for LinkedIn Quick tips such as URL customization, activity broadcast settings, and adding links + media...
Email Marketing Essentials
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to...
Managing Expectations: Effective Communication Skills
The secret to a seamless working life? Managing Expectations with key stakeholders. The reason why so many of us find this challenging? We were never given the tools to communicate helpfully when challenges arise. Those who are consistently successful at work share the ability to communicate a solution-oriented mindset, leverage the buy-in of key stakeholders (internally and externally) and can use constructive communication skills to when it counts....
Advanced Instagram Masterclass
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. We’ll take a deep dive into the world of Instagram as a powerful selling tool and a great way to reach and connect with the right audience. You'll walk away with the best Instagram knowledge and practices that will allow you to define a more robust social message that resonates well with your brand....
Social Media on a Budget
If you are a small business or startup looking to build your brand awareness then social media is a great marketing tactic. It can also be great for market research, customer advocacy and of workshop to support your sales. Chances are that budgets will be very tight - meaning everything you create in social media and the steps you take to build your presence will be free. In this workshop, social media guru and General Assembly instructor Alison...
Psychology in Social Media
Psychology in Social Media: How to Create Engaging Content Social media engagement builds customer brand relationships, strengthens brand loyalty, and increases word-of-mouth advocacy, which is a much more potent conversion tool than advertising. However, while 90% of today's startups and SME's engage in social media marketing, few manage to produce engaging content that creates trust, builds brand advocacy and breeds business results. This interactive...
Introduction to Data Science Workshop
Working from real life case studies, we will review: What is Data Science? How is it used? Key tools and processes data scientists use. How to get started in Data Science. Next steps. Bringing Data Science/AI into the Enterprise Ethics in Data Science The Future of Data Science Takeaways Learn what data scientists do and the types of problems they solve. Walk through the typical data science workflow and see how the pros identify...
Advanced Digital Marketing Bootcamp
In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of real world examples and hands-on activities, you'll have the opportunity to further master a strategy that will allow...
Intermediate Python for Data Science
Python is an excellent programming language for data science, due to its rich set of data structures, the maturity of its data-focused libraries, and its ability to execute all aspects of a data science pipeline. This workshop will train you towards becoming a well-rounded data scientist, with a good balance between understanding the data exploration aspect needed for modeling and the engineering part necessary to create machine learning pipelines....
Excel Bootcamp
This bootcamp is an excel class that is designed to provide beginner participants with a general overview of Excel topics and specifically a good understanding of several different functions. It combines most of the material and key topics from the two workshops into an intense one-day class. Given the short timeframe and large amount of topics covered, beginner participants are expected to be able to learn quickly. The bootcamp is designed for participants...
Code in One Day: HTML & CSS Bootcamp
HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done. This one day workshop is the quickest way to get started building websites. You will dive head first into HTML and CSS, skill up with live coding exercises,...
Design Thinking 1-Day Fundamentals Course
In increasingly complex times, innovation and collaboration skills are becoming vital to businesses — and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, user centred design principles in research, ideation and idea synthesis. This 6-hourDesign Thinking 1-Day Fundamentals Course is the interactive and hands-on way to learn the fundamentals of human-centered design as businesspeople,...
Essential Skills for New Managers Bootcamp: 2-Part
Essential Skills for New Managers Bootcamp: Two-Part Series This workshop has been designed in response to the most frequently asked questions from new managers. Created for new managers, managers who are keen to brush up on the basics and managers who have been awarded a team due to a promotion. This course is designed on ace-ing the fundamentals so any manager can walk away with a tool-kit to then personalise for their team. Please note this...
Digital Marketing Fundamentals Workshop Series
Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies? In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to successfully promote your business and effectively connect with customers as a digital marketer. This workshop is the interactive...
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