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General Assembly
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General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Brand You: How to Promote Yourself Authentically
What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen. Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what you're good at and what makes you different from others saying the same thing. In this workshop, the...
Hustle Smarter: Tactics-Routines to Scale Your Business
Working as a freelancer, entrepreneur or at a startup, you’re often told to “Hustle Harder” as a way of becoming more successful. For some, this motivation is necessary and useful. However, what if you’re already motivated, and are looking to develop specific processes that will help grow your business? This workshop-style class will help you develop a scalable process aligned with your desired business outcomes. You’ll also discover...
Instagram Master Workshop Remote
Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing...
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Lean Marketing for Startups and Small Businesses Remote
If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly? If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 3-hour session will help...
Facebook Advertising for the Win
Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll...
Search Engine Optimization
This is a beginner's online class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. Takeaways We will be going over the following: Up-to-date SEO best practices Industry Terminology...
How to Build a Six Figure Coaching/Consulting Business
Have you considered, or are currently making money from your knowledge and experiences? Would you like more control over your finances and schedule by finding the best way to monetizing your background? It doesn't matter if you haven’t started, or have a business already, this online workshop is all about getting paid well for being your skills. Discover how you can design a business around your life, as opposed to designing your life around your...
Digital Marketing: Key Concepts and Metrics
General Assembly @ Online Class Livestream, Atlanta, GA
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways: Overview of...
Mindful Marketing Workshop
You'll learn to think critically and consciously about your campaign approach, the audiences involved and your desired outcomes. We'll touch on DEI practices, mindful marketing strategies, and how to create a narrative that drives home the mission of any community, company or client. We'll explore how to audit your work through a mindful lens, and how to teach your team to do the same. We'll work together to compose a campaign that implements...
Facebook + Instagram Advertising
General Assembly @ Online Class, Seattle, WA
Paid Social for the Win: Facebook + Instagram Advertising Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus...
Blockchain and Cryptocurrencies Workshop
General Assembly @ Online Class Livestream, Online, MA
The last decade has seen blockchain technology grow from an anarchic financial experiment to a global engine for organizational and societal revolution. During this online workshop, we will chart the path from pre-Bitcoin computer science breakthroughs to Bitcoin and the rise of alternative currencies that challenge the way we think about money, through Ethereum and the rise of smart contracts, arriving at the present day explosion of tokens, enterprise...
Brand Storytelling: Powerful Story that Inspires
General Assembly @ Remote Online, Online, CA
Brand Storytelling: Creating a Powerful Story that Inspires "Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start...
Voice Interaction Design
As voice experiences become more ubiquitous, stay relevant by learning how to design for voice-first interactions. Voice User Interfaces (VUIs) are gaining adoption worldwide and their momentum has just started. As a designer, you need to know how to design voice user interfaces. Learn the core concepts for designing a voice experience and create your own in this interactive workshop. Takeaways Practice the design thinking methods and strategies...
Personal Branding for Entrepreneurs & Consultants
Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve been able to interview some of the most successful consultants...
Getting Started with WordPress
WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this workshop, you’ll walk through the basics of getting your site live quickly and discover various free templates, as well as premium resources, that require little to no coding skills and will have your site looking polished. Once your site has gone live, you’ll learn how to update and maintain it using the...
Brand Storytelling: Creating a Powerful Story
General Assembly @ Remote Online , Denver, CO
Brand Storytelling: Creating a Powerful Story that Inspires "Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with...
How to Become a Confident Communicator
Being a confident communicator is not just the way you act, talk, and look. It’s a habitual way of thinking and reacting to various life situations. In this class, you'll learn how to become an engaging and influential leader and learn the communication tools you need to effectively share your ideas. You'll learn how to break down the barriers, misconceptions, and fears that prevent people from being fully heard. You'll develop the ability to...
Creating Infographics and Data Visualisations
Get the Picture: Creating Infographics and Data Visualisations Data has become the most important resource for every business, and so the ability to distill raw numbers into meaningful messages is coveted by employers and entrepreneurs alike. But the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people – bosses, colleagues, clients, customers, or other stakeholders. In this workshop...
4 Tasks Entrepreneurs Must Automate to Scale Business
The Four Tasks Entrepreneurs Must Automate to Scale Their Business If so, it’s time to create an automated business development system so you can attract and convert clients and customers who appreciate the value you provide and are willing to pay you what you’re worth. You’ll be able to spend more time helping people, and less time trying to convince them you have a legitimate product or service. Fortunately, you don’t need to be a marketing...
Podcast Bootcamp
For thought leaders with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of launching your podcast. You'll learn the importance of well-planned launch, as well as the keys to recording a professional sounding episode. Additionally, we'll...
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