Marketing Classes in NYC, New York

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital...

Today's fashion market strongly relies on the internet. This seminar discusses the advantages of having your product available online and shows you how to get it there. Please Note: Check room postings in the lobby of Marvin Feldman Center (27th Street between 7th and 8th Avenue), by security (please tell security where you're going. Bring your order...

Is social media marketing growing your business or it is a waste of your valuable time? This class will help you cut through the clutter and build real connections, online and off, using social media, storytelling, and the ever-changing web. Prerequisite:  Students should have functioning social media profiles for business (at least Facebook,...

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media...

Social media creates a place for community engagement and social interaction. This course will introduce you to the various popular social media platforms and other emerging technologies and tools.  You will learn how to use these platforms and analyze their advantages, disadvantages, and risks. Note:  Check room postings in the lobby...

This course will teach you how to develop a content strategy that can be used across all digital platforms. You will review examples of successful branded content, discover how to create your own content with limited time and resources and finish with a individualized plan for success. Note: Check room postings in the Fred P. Pomerantz Art and Design...

Putting Your Content Through Its Paces: Content Marketing Bootcamp Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that Content is King and it's more important than ever if you’re interested in building a strong relationship with ideal customers. This activity-driven...

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The Big...

Digital marketing is one of the most vital methods for growth across all industries, and nonprofits and socially conscious businesses are no exception. Over the past ten years we have repeatedly seen that those who invest in creating quality content, and dispersing it across digital platforms in the right way, are also the organizations attracting...

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused...

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

Marketing a service or product implies a transactional relationship with your client. Learn how to build a system that consistently, constantly, and clearly expresses who you are and what you do; in other words, learn how to develop your brand. What are the components of your brand? How can you stand out in a competitive market?  NYSID

Who this class is for: This SEO class is for CMO, CEO, Investors, Bloggers, Marketing Students, non-competitors interested in learning about SEO from one of the best SEO agency in NYC. This class is also for potential clients looking for a trusted SEO company to hire. The teacher will also show 1st-page ranking samples. For instance, you can google...

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...

"Green" is one of the most overused words in popular culture. While an interest in all things green bodes well for the planet, it is becoming difficult to distinguish between a marketing ploy and a serious sustainability effort. In this class we will look at marketing trends, consumer perceptions, and efforts to regulate claims, such as the Federal...