Digital Marketing: Key Concepts and Metrics

at General Assembly - Flatiron

Course Details
Free Info Session 8 seats
Start Date:

Fri, Jan 17, 10:00am - 1:00pm

Next start dates (5)

Flatiron, Manhattan
10 E 21st St 3rd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
A computer will not be provided.
This is a free info session for the longer duration course.
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this digital marketing course:

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

  • Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles - test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns
Prereqs & Preparation
None. Please bring a notepad and pen to class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (6)
Start Date Time Teacher # Sessions Price
10:00am - 1:00pm TBD 1 Free Info Session
6:30pm - 9:30pm TBD 1 $99
6:30pm - 9:30pm TBD 1 $99
6:30pm - 9:30pm TBD 1 $99
10:00am - 1:00pm TBD 1 $99
Start Date Time Teacher # Sessions Price
6:30pm - 9:30pm TBD 1 $99

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Wasan A.
Does this class has a certificate ?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Wasan! Student can request a certificate of completion from the school after the class. Hope this helps!

Reviews of Classes at General Assembly (2,243)

(2243 Reviews)
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 4/8/2019
I was very disappointed how the class was run and how the teacher prioritized different subjects. while the teacher might have been a digital marketer himself doesn't mean he is qualified to teach.
Digital Marketing: Key Concepts and Metrics
Reviewed by Sharon K. on 2/9/2019
While I felt the instructor had deep knowledge of the topic, I don't think his teaching skills were engaging. I feel like he was just reading from the deck. It was not an inexpensive class and I was hoping to have an instructor who would give real life examples, and engage participation.
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 1/2/2019
This class was very informative. The instructor communicated material well and was very engaging.
Digital Marketing: Key Concepts and Metrics
Reviewed by Justine B. on 12/31/2018
I received what was advertised for this course. A great overview of concepts and metrics for digital marketing.
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 11/15/2018
Amazing teacher! He was kind, thorough, and dynamic. Thanks so much!
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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