Social Media Monitoring & Analytics: How, What, & Why

at General Assembly - Flatiron

(2252)
Course Details
Price:
$99 6 seats
Start Date:

Fri, Nov 01, 2:00pm - 5:00pm

Next start dates (1)

Location:
Flatiron, Manhattan
10 E 21st St 3rd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
(Map)
Share:
Important:
A computer will not be provided
Purchase Options
Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Sharon Lee Thony

What you'll learn in this social media class:

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. 

This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways
  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)
Prereqs & Preparation

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. Do not need to have analytics background or focus.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Map

Google Map

General Assembly

All classes at this location

Start Dates (2)
Start Date Time Teacher # Sessions Price
2:00pm - 5:00pm Sharon Lee Thony 1 $99
2:00pm - 5:00pm Sharon Lee Thony 1 $99

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 990 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (4)

Get quick answers from CourseHorse and past students.

Question from Steve M.
What is the duration of this class? Is this a one-day class?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Steve! The class is for 3 hours and yes, the class if for one day only. Thanks!
Answer
Cancel
Question from Francesca C.
What's the material that I need to attend this class? Thanks.
Answer from Kristle C. CourseHorse StaffCourseHorse Staff
Hi Francesca! On the class description, there are no materials required. On the special notes, it states a computer will not be provided so you'll need to bring your own laptop. You may also just want to take note of what's written on the Prereqs & Preparation area of the class listing. Hope that helps!
Answer
Cancel
Question from Francesca C.
This course give me a certificate? Thanks
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Student can request a certificate of completion from the school after the class.
Answer
Cancel
Question from Ahmed
does it have a certificate?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Ahmed, student can request a certificate of completion from the school after the class.
Answer
Cancel

Reviews of Classes at General Assembly (2,237)

(2237 Reviews)
Social Media Monitoring & Analytics: How, What, & Why
Reviewed by Jennifer S. on 2/13/2019
I learned a lot! Time well spent, but there was so much to cover I felt like we could have saved time by not taking so long on the student introductions. It's interesting to know what your fellow classmates are doing, but more time spent on the topic would have been time/money better spent. The teach was very knowledgeable.
Social Media Monitoring & Analytics: How, What, & Why
Reviewed by Caitlin B. on 1/18/2019
Super useful information about social metrics. Sharon was beyond qualified to teach!
Social Media Monitoring & Analytics: How, What, & Why
Reviewed by Steve M. on 8/10/2018
The teacher was excellent I really liked her but the material covered wasn't what I was looking for. I could see this as something useful if it was a continuing class that gets in depth and detailed and slower, starting from the bottom working its way up. I personally need more time with an instructor and subject. Three hours wasn't enough with all that can and could be covered in social media marketing.
Social Media Monitoring & Analytics: How, What, & Why
Reviewed by Anonymous on 2/25/2018
Teacher talked too fast, too much to cover in a short amount of time.
Social Media Monitoring & Analytics: How, What, & Why
Reviewed by Anonymous on 2/12/2018
Class was interesting and well taught, but I would have preferred a bit more actionable substance.
loading...
loading...
Similar Classes

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

Ready to take this class?
BOOK NOW
Booking this class for a group? Find great private group events here