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Instructor: Lydia Loizides
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Beyond The Résumé: Building Your Professional Persona
General Assembly @ 902 Broadway, New York, NY
You could Google ‘how to write a great résumé’ and sift through 69,100,000 results or you could attend this hands-on, interactive learning workshop. Today, there is no such thing as a single document called a résumé. That’s only one piece of the professional you; LinkedIn, Twitter and all your social networks are part of your professional persona as well. In this workshop, students will learn the ins and outs of what it takes to stand...
How to Rebrand Yourself as an Influencer
General Assembly @ 902 Broadway, New York, NY
The Influencer is a 2.5hr masterclass on influence and leadership. The Influencer will teach you the art of influence, of persuading the people around you, a subtle but extremely powerful skill that all leaders possess. Persuasion lies at the heart of your professional success. Persuasion is the difference between someone supporting you and your ideas and being rejected outright. This isn't about 'the pitch'. This is about winning the support...
Influencer Marketing
General Assembly @ 902 Broadway, New York, NY
For many businesses, online and social media trendsetters wield huge influence over customers' buying decisions. Influencer marketing is a strategy that involves targeting specific influencers for your marketing purposes, instead of tackling the market as a whole. Successful influencer marketing converts influencers into fans of your business' products/services and encourages them to help you get your message out to their audience through their blogs,...
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The Influencer: How To Persuade and Succeed
General Assembly @ 902 Broadway, New York, NY
Takeaways Develop three key different persuasive skills: shaping, reinforcing, and changing beliefs and objections. Discover the art of active listening and why this can make or break the acceptance of your idea. Learn how to effectively prepare for any interaction – one-on-one meeting, small groups, or broad audiences. Activate skills to identify and overcome objections before they happen. Feel like you don’t have a voice at the table? Find...
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