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Content Marketing For Beginners

at General Assembly - Flatiron

(2262)
Course Details
Price:
$60
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Location:
Flatiron, Manhattan
10 E 21st St 2nd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Deborah Block

What you'll learn in this marketing class:

This workshop will teach you how to integrate great content into your marketing in a cohesive, strategic, and optimized way. We’ll cover the need-to-know aspects of creating and executing a content marketing plan, from determining what type of content is most useful for your audience to setting an editorial calendar to measuring performance.

You'll also get tons of inspiration from brands thinking outside the box when it comes to video, social media, websites, resources, partnerships and more. The goal: you walk away with a clear picture of what content can do for your brand, and how you can get started immediately.


Takeaways:

  • Learn how and why producing original content can benefit your brand
  • Learn how to create continuous, unique content that both engages readers and achieves your business goals
  • Learn the three steps to approaching content strategy: 1) What type of content should your brand create? 2) How should you speak to your customers/readers? 3) How do you create a map/plan for your content?

Prereqs & Preparation:

  • Some knowledge of marketing is helpful, but not required
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Reviews of Classes at General Assembly (2,247)

(2247 Reviews)
Content Marketing For Beginners
Reviewed by Bryan U. on 10/2/2015
The class was very informative and clearly illustrated what Content Marketing is, how it works, and how you should approach it.
Content Marketing For Beginners
Reviewed by James R. on 10/7/2015
Content Marketing For Beginners
Reviewed by Piper A. on 9/21/2015
Content Marketing For Beginners
Reviewed by Danielle K. on 7/30/2015
Content Marketing For Beginners
Reviewed by Alexis S. on 6/18/2015
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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