Customer Journey Mapping
- All levels
- 18 and older
- $99
- Earn 990 reward points
- Price Lock Guarantee
-
Online Class
, New York, NY - 3 hours
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Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of instructors will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
Takeaways
Preparation
Please bring your laptop to class.
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
Students who took classes at Customer Journey Mapping praised the instructor for her teaching style and approach to the material, stating that her tempo and pace were well received. They expressed interest in taking additional courses with her. The workshop itself was highly regarded, with students mentioning that it was well put together and featured a straightforward presentation. One student highlighted that they learned a lot from the experience, as the instructor presented the information in an easily digestible format. Group work was also emphasized, with students mentioning that it allowed them to put what they learned into action. Overall, the class was described as a good case study with a hands-on approach. Quotes: 1. "The instructor presented the information so that it was easily digestible." 2. "I learned a lot." 3. "There was a lot of group work which put what we learned into action."
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