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Marketing Strategy Courses
NYC
Learn how to create effective marketing strategies to grow your business in the heart of New York City with expert instructors and industry professionals. Discover the latest techniques and trends in marketing strategy, including market research, brand positioning, and digital marketing, through immersive classes in NYC.
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Social Media Strategy Mapping
General Assembly
@
Online Class
, New York, NY
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Build an eCommerce Business Using Shopify
Rebel Rabbit Labs @ 60 Washington Square S, New York, NY
Master online selling with one full day of live intensive training. What you'll learn in this course: How to set up a high-converting eCommerce store without any tech experience How to completely master Instagram and Facebook ads How to generate sales for free by using email marketing tactics How you can leverage Google Ads to take advantage of low cost advertising and high converting buyers How to grow your eCommerce business and outsource...
$297
Build a Financial Model to Support Business Decisions
General Assembly @ 902 Broadway, New York, NY
In this class, we’ll talk about first steps in building a model, how to define the purpose/use of the model, and how to determine what business questions you’re trying to solve. Models mean different things to different people, but they are basically a simplified representation of a system built to support predictions and/or decision making. The class will be hands-on and students will work in groups to build several different types of models,...
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Interviewing Like a Pro: How to Strike the Right Note
General Assembly @ 10 E 21st St, New York, NY
Interviewing Like a Pro: How to Strike the Right Note When Talking About Yourself Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2...
Google AdWords & Analytics Training
NetCom Learning @ 519 8th Ave, New York, NY
AdWords (3 days) Create and navigate a Google AdWords account Create and manage ad campaigns Work with keywords Write ads for Google AdWords Manage bidding and budgets Launch and manage ads Create financial and performance reports Analytics (1 day) Implement Google Analytics Manage Google Analytics accounts Perform analysis with real time reports Perform analysis with standard reports Perform in-depth...
Marketing Your Design Practice: Go to Market
New York School of Interior Design @ Online Course, Online, NY
Familiarize yourself with a few basic concepts of marketing. Have you heard of the 4Ps? The 5Cs? This discussion will allow you to choose how you position your business in the market, now and in the future, in a way consistent with the vision you have already articulated for your business. Additionally, the instructor will introduce you to the 4Ds of marketing, a new approach that connects design thinking with business management. Learn to...
$185
Understanding Millenials
This workshop explores the Millennial market and mindset, and the nuances for connecting and communicating with this game-changing generation. This fascinating group challenges every marketing assumption, they question every advertising technique as they reinvent the way brands and people interact. You need to play by their rules or your brand will be left out. During this 4-hour workshop you’ll discover Millennial trends, you’ll...
Understanding Your Target Market
In this workshop, you’ll gain the tools to develop a strong understanding of the needs, wants, and behaviors of your target audience. You’ll be prepared to go-to-market with a strong understanding of what will help you win: your customers. When it comes to marketing, consumers are always in the driver’s seat — how can you find out where they’re going next? Start-ups and new ideas often fail not because the idea is wrong for the time,...
Business Strategy: Partnerships & Alliances
In this workshop, we will help you understand ideal circumstances to form a partnership and we will explore different partnership models. Forming a partnership or an alliance with a well-known business or brand can be an enticing proposition – it can fill a gap in capability and give you exposure to a new market, as you begin your growth journey. However, if not implemented properly, partnerships and alliances can have a negative impact on a...
Crash Course in Pop Culture Engineering
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
Learn how you can incorporate pop culture engineering into your process during our half day workshop. Pop culture engineering is about uncovering hyper-relevant insights into pop culture and then crafting big ideas that connect. Ideas that shift behavior. Ideas that literally change the way people engage with your brand or product. To thrive in our industry today, you have to think beyond the print ad or website. Think bigger than the 30-second...
$350
Basic Marketing Boot-Camp
New York City College of Technology @ 25 Chapel St, Brooklyn, NY
Develop and implement a marketing campaign to promote your business or brand. Topics will include organic searches and paid advertising, coordination of content, and use of social media. Attract your ideal audience and build your business.
Marketing Automation: Email Effectiveness Workshop
With budgets being squeezed and paid ad engagement on the decline, email marketing is one of the most effective channels for marketing your business today. While newsletters have their place, the smartest companies are harnessing the power of automation. Timely, personalised, and super-relevant emails that get opened, read, and clicked – driving better results for your business. We’ll go deeper into exactly what automation is and show you different...
Website Enhancement Workshop for Small Business Owners
Input Lofts (formerly WECREATE)
Please join us as we workshop with you on how to execute a strong online presence through the industries proven successful strategies. Are you struggling with getting online customers into the door? Is your website lacking the pizzaz to capture the attention of potential users? Are there things you’ve been trying to add to your website or want to add and don’t know where to start? We will cover tactics such as: - Websites can fit into business...
Cross and Up Selling
Dale Carnegie Training of Northern NJ @ Virtual Classroom, New York, NY
Even existing customers are sometimes unaware of the options and opportunities you have to offer. It’s your job as a customer service professional to make them aware and to help them meet their needs with the variety of products and services you provide. This involves knowing when and how to cross sell and upsell by asking the right questions in the right way and presenting alternatives skillfully. What You’ll Learn This 3-hour online course...
$349
Content Strategy: Cultivate Brand, Grow Your Audience
Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours...
Conducting User Research Bootcamp
General Assembly
@
Online Class
, New York, NY
Explore the vital role of user research! Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics, recruit the right participants, craft research questions that unearth meaningful insights, and more....
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