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Entrepreneurship Courses
NYC
Learn how to launch your own business and develop essential entrepreneurial skills in the heart of New York City through a range of classes including business planning, marketing strategies, and financial management.
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How to Start or Grow your Consulting Business Workshop
General Assembly
@
Online Class
, New York, NY
Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the services you provide, and how to attract your audience in a way that doesn't feel salesy or desperate....
Blogging for Business
General Assembly @ 10 E 21st St, New York, NY
Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field. This course covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing. The course includes practicing good writing skills and developing a knack for editing. Students will learn an overview of proper writing,...
Digital Marketing For Business Growth
General Assembly @ 10 E 21st St, New York, NY
This workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth. You'll walk away with 2-3 ideas you can immediately put into action and also have an idea of what possibilities are available. Get your bearings in the digital marketing landscape....
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Assembled Food
Join us for a full day of talks, panels and networking to discuss how tech has spurred innovation in the food industry. We'll discuss how new apps are revolutionizing the restaurant industry, lessons learned from successful food-tech founders, e-commerce trends, and best practices when curating online content. Hope to see you there. Agenda 11:30 AM Kickoff Talk with Jen Pelka 12:15 PM Revolutionizing the Restaurant Industry with Jared Koch, Harris...
Customer Discovery Workshop
Customer discovery is the art of finding, observing, interviewing, and understanding the underlying needs of people. This is a critical skill for Product Managers and UX designers, especially with their increased role and responsibility in companies. Technology has made collection of quantitative data easier, but the qualitative is still hard. In this class designed for Product Managers and UX Designers, we will take a look at different tactics for...
Understanding Your Users' Problem
Takeaways Learn the theory and practice of qualitative and quantitative research methods. Practice interviewing users with minimal bias. Learn empathy mapping as a process for detailing newfound connections to users. Understand how to prioritize and frame key problem areas. Learning how to define a problem before coming up with solutions is a crucial step of the design process that many companies skip. Defining a problem helps you think clearly...
Effective Email Strategy: How to Write to Get Results
General Assembly @ 30 John St, Brooklyn, NY
This interactive workshop empowers busy startup professionals to get what they want by writing better emails. Whether your goal is to entice a prospective investor, land an important client, or communicate a new strategy to your staff, you can maximize the likelihood of achieving your desired response (and save hours of time) by understanding the fundamentals of effective email communication. Takeaways: Develop a better understanding of your...
Write Emails Your Users Will Actually Read
General Assembly @ 902 Broadway, New York, NY
It's time to stop worrying and learn to love email. Start increasing the open rate of your sent messages with a few simple techniques. You’re responsible for the emails your business sends, but emailing all of your users makes you anxious. It’s time to stop worrying and learn to love email. In this class, you’ll exercise your email demons and learn simple techniques that will make your messages more focused, concise, and effective. By the...
Drafting and Delivering a Pitch Perfect Presentation
If you’re in a profession where you need to pitch, sell, or present regularly, this is an opportunity for you to learn tricks of the trade and gain confidence in your abilities. In this class, we’ll go through the presentation process from start to finish. Beginning with understanding the importance of storytelling in business, we’ll cover a variety of story formats — including the high-concept pitch, elevator pitch, e-mail pitch, and...
Recruiting User Research Participants
General Assembly @ 10 E 21st St, New York, NY
In this workshop, you’ll learn techniques for creating a pipeline of representative members of a product’s target audience who are willing, capable, and available to participate in research. Recruiting unbiased, representative participants for your research ensures the validity and reliability of the data and feedback you gather. You’ll do this by creating a screening questionnaire, and utilizing Facebook, Twitter, and Google Plus to launch...
Introduction to Business Development
In this workshop, you’ll start by learning the basics of business development. Once you’ve got the fundamentals down, you’ll participate in a fun and engaging exercise to reinforce what you’ve learned and deepen your understanding of how deals get done. The class will be split into teams to plan, negotiate, and sign a real-world partnership opportunity between two prospective partners. You’ll close your first deal before you even walk...
Building Products Users Actually Want
General Assembly @ 10 E 21st St, New York, NY
This class unveils the strategic thinking behind successful social digital products ranging from Flickr to the first big media publication on Facebook. The lesson will arm you with strategies you can apply to build a critical relationship with users and drive the success of your product. The lesson will also touch on upcoming digital industry trends, to help inspire you to come up with that brilliant next big idea for a product. To make a successful...
Financial Model for Fundraising and Operations
In this class, we’ll talk about first steps in building a model, how to define the purpose/use of the model, and how to determine what business questions you’re trying to solve. The class will be hands-on and students will work in groups to build several different types of models, which we will review as a class. Models mean different things to different people, but they are basically a simplified representation of a system built to support...
User Acquisition & Growth Hacking for Startups
This course will cover the strategies a growth hacker uses and highlight some of the most successful growth hacks of all time. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. Some of the most successful startups of all time have used growth hacking techniques...
How to Build a Financial Model to Support Business
In this class, we’ll talk about first steps in building a model, how to define the purpose/use of the model, and how to determine what business questions you’re trying to solve. Models mean different things to different people, but they are basically a simplified representation of a system built to support predictions and/or decision making. The class will be hands-on and students will work in groups to build several different types of models,...
Developing Your Brand on Facebook and Twitter
General Assembly @ 41 Union Square W, New York, NY
This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...
Introduction to Acquisition and Email Marketing
This workshop serves as a basic introduction to the practice, wherein the students will get an overview of key terminology, concepts, and approaches. Session I - Introduction to Email Marketing Understand how to leverage leverage email to reach your users, clients, or customers Compare and contrast the various email service providers that are most widely used Identify email design and strategic best practices Describe the basics of analyzing...
Understanding Your Target Market
In this workshop, you’ll gain the tools to develop a strong understanding of the needs, wants, and behaviors of your target audience. You’ll be prepared to go-to-market with a strong understanding of what will help you win: your customers. When it comes to marketing, consumers are always in the driver’s seat — how can you find out where they’re going next? Start-ups and new ideas often fail not because the idea is wrong for the time,...
Rapid Innovation Workshop
General Assembly
@
Online Class
, New York, NY
Whether you work in a traditional business or a startup, you've almost certainly heard the word innovation mentioned again and again. But what does it really mean and how can you make it actually make it happen in your organization? This hands-on Rapid Innovation workshop will demystify innovation for you and equip you with the exact techniques and insights you need to quickly generate, formulate and test your ideas. You’ll take part in hands-on...
Business Strategy: Partnerships & Alliances
In this workshop, we will help you understand ideal circumstances to form a partnership and we will explore different partnership models. Forming a partnership or an alliance with a well-known business or brand can be an enticing proposition – it can fill a gap in capability and give you exposure to a new market, as you begin your growth journey. However, if not implemented properly, partnerships and alliances can have a negative impact on a...
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